បើអ្នកមិនជួយការងារអ្នក តើមាននរណាជួយអ្នក ?

៉ពាក្យស្លោកសរសេរជាភាសាខ្មែរធំៗ បិតនៅជាប់តាមជញ្ចាំង ក្នុងការិយាល័យ ប្តូរលុយ ដែលមានមនុស្សជាច្រើនកំពុងធ្វើការមមាញឹក សស្រាក់សស្រាំ គឺ ជាទិដ្ឋភាពមួយវិសេស បានដក់ចិត្ត ដិតអារម្មណ៍ខ្ញុំយ៉ាងខ្លាំង។ ៉   មួយរយះពេលចុងក្រោយនេះ  ខ្ញុំមានឱកាសចេញចូលក្រុមហ៊ុន លី ហួរ  គ្រុប ញឹកញាប់ ដើម្បីជួយរៀបចំធ្វើផែនការស្លាកសញ្ញា (Brand) និងយុទ្ធសាស្រ្តទីផ្សារ សម្រាប់ការបើកសម្ពោធ ពាណិជ្ជកម្មថ្មីមួយទៀតរបស់ក្រុមហ៊ុននេះ។ ខ្ញុំបានទៅជួប ប្រជុំជាមួយបុគ្គលិក មន្រ្តី និងម្ចាស់ក្រុមហ៊ុនផ្ទាល់ នៅតាមទីតាំង សាខាផ្សេងៗគ្នា។ អ្វីដែលធ្វើអោយខ្ញុំ ភ្ញាក់ផ្អើលខ្លាំងនោះ គឺ ខ្ញុំមិននឹកស្មាន ថា អាជីវកម្មបែប លក្ខណះគ្រួសារមួយនេះ បានវិវត្តន៍ប្រែក្លាយមកជាក្រុមហ៊ុនក្នុងស្រុកមួយដ៏ធំ និង កំពុងតែមានសក្តានុពលរីកធំយ៉ាងខ្លាំង។ សម្រាប់មហាជនទូទៅ ប្រហែលជាបាន លឺ ត្រឹមតែ ៉លី ហួរ ប្តូរលុយ ៉ ប៉ុណ្ណោះ។  ប៉ុន្តែមិនសូវមានអ្នកស្គាល់ពីឈ្មោះក្រុម ហ៊ុន លី ហួរ គ្រុប ឬ បានដឹងថា ក្រុមហ៊ុននេះ ក្រុមហ៊ុនបុត្រសម្ព័ន្ធ ដែលកំពុងប្រកបពាណិជ្ជកម្ម ធ្វើអាជីកម្ម  និងមាន សេវាកម្មច្រើន ផ្សេងទៀតប៉ុន្មាននោះទេ។ តាមពិតទៅក្រុមហ៊ុន លី ហួរ គ្រុប មាន ក្រុមហ៊ុន បុត្រសម្ព័ន្ធ អាជីវកម្មជាច្រើន ដូចជា៖​ ក្រុ​ម​ហ៊ុ​ន​ ​​រ​ត​នៈ​អ​ល​ង្កា​រ​  ក្រុ​ម​ហ៊ុ​​ន​ ​I​K​V​​M​ ​ឌី​ស្រ្ទី​ប៊្យូ​សិ​ន​ លី ហួរ ប្តូលុយ លី ហួរ ហាងបញ្ចាំ គ្រឹះ​ស្ថា​ន​មី​ក្រូ​ហិ​រ​ញ្ញ​វ​ត្ថុ​ ​លី​​​ ​ហួ​រ​ ​ភី​អិ​ល​ស៊ី  បុរីវិមាន ភ្នំពេញ និង លីហួរវេលុយ ជាដើម។ ថ្វីត្បិត ខ្ញុំមិនដឹងថាមានកត្តាអ្វីខ្លះ  ដែលស្ថិតនៅពីក្រោយ នៃភាពជោគជ័យ របស់ ក្រុមហ៊ុននេះក៏ដោយ  តែនៅស្ទើរគ្រប់ការិយាល័យទាំងអស់ ដែលខ្ញុំបានចូលទៅ ដល់ ខ្ញុំបានសង្កេតឃើញថា បុគ្គលិក និងមន្រ្តី ធ្វើការនៅទីនោះ សុទ្ធតែមានវិកាយវិការ ស្វាហាប់ ធ្វើការងារញាប់ដៃញាប់ជើង ប្រកបដោយភាពទទួលខុសត្រូវខ្ពស់ជាទីបំផុត។ ក្នុងនាមខ្ញុំ ជាអ្នកធ្វើផែនការទំនាក់ទំនងយុទ្ធសាស្រ្តទីផ្សារ ខ្ញុំចាប់អារម្មណ៍ និង យកចិត្តពី ចំនុច និងទិដ្ឋភាពទាំងនោះយ៉ាងខ្លាំង។ វាបានក្លាយជាប្រធានបទនៃ ការសង្កេត ដ៏ចំបង់របស់ខ្ញុំ រាល់ពេលដែលខ្ញុំចូលទៅដល់ក្នុងក្រុមហ៊ុននេះម្តងៗ ។ ថ្ងៃមួយខ្ញុំបានចូលទៅជួបប្រជុំជាមួយម្ចាស់ក្រុមហ៊ុន នៅឯការិយាល័យធ្វើការ របស់គាត់ផ្ទាល់។ ទិដ្ឋភាពដ៏វិសេសមួយដែលខ្ញុំមិនអាចបំភ្លេចបាននោះគឺ ពាក្យស្លោក សរសេរ ជាភាសាខ្មែរ បិតនៅលើជញ្ចាំង ៉ បើអ្នកមិនជួយការងារអ្នក តើនរណា ជួយអ្នក? ៉ លាយឡំជាមួយសកម្មភាពបុគ្គលិកជាច្រើន ចល័តចុះឡើង បំពេញ ការងាររបស់ខ្លួន យ៉ាងញាប់ដៃជើង ប្រកបដោយភាពស្វាហាប់ និង ទទួលខុសត្រូវខ្ពស់។ ខ្ញុំគិតថាប្រហែលជាពាក្យស្លោកនេះ ជាចលករមួយ បានរួមចំណែកបង្កើន ថាមពល និងបណ្តុះផ្នត់គំនិតជោគជ័យដល់មនុស្សទាំងអស់ នៅក្នុងក្រុមហ៊ុននេះ។ ដូច្នេះទើបក្រុមគ្រួសារត្រកូល លី ហួរ រកស៊ីកាក់កប ថ្កុំថ្កើងតរៀងមក។ ឥឡូវនេះបាន វិវត្តន៍ពីអាជីវកម្មបែបគ្រួសារក្លាយមកជាក្រុមហ៊ុនពាណិជ្ជកម្មមួយជាលក្ខណះស្តង់ដា និងមានសក្តានុពលខ្លាំង...

Last Shot Together !

Last Shot Together !  At the endAt the benign  Life is nothing, if you don’t live the life that you’re passion and dream. My dream is to become the best motivational speaker. I would like to impact million lives by sharing what I have learned about “LOVE” and “CARE” with people I meet and connect. It’s non-self. We naturally come to the earth with nothing and go back with nothing. After we’re gone, only the good memories, reputations and achievements that we have shared with people, community and society are remained last long there. Thanks you for be part of my journey of life. No words can be descript to express my sincerely and my love to you all. I hope you’re remember our friendships and great memories within the last 2-4 years. It was started with pagoda and finished at that event too. So much love from your friend, brother Sokhon Sea (Mr....

Between Practice and Reality

DIFFERENCE BETWEEN PRACTICE AND REALITY I finally have learned the great lesson the difference between PRACTICE and REALITY of any action we took. Long time ago, I always believe that will help to do any jobs better and make us perfect. However, the actual things of we have done repetition (again and again) will make look confident and master on it. The differentiation between Practice and Reality of repetition is following: PRACTICE, PRACTICE, PRACTICE, AND PRACTICE can only MAKE IMPROVEMENT! DO IT, DO IT DO IT in the actual stage, Reality Scene make me feel MORE CONFIDENT! Last week, I have spent entire week to practice my speech of 2 minute for the business elevator pitch challenge. I have stood and talked approximately 20 times in front of mirror. I sat and recorded about 40 times in from my laptop camera and my phone. You can see the example below of video practice. It can only improve! Practice 1:https://www.youtube.com/watch?v=oOHEYb3kczw Practice2:https://www.youtube.com/watch?v=Kz-uT8hJzoU However, when I delivered in the actual stage in front out numbers of people and I was still as nervous as you can see in the video clip below. Actual on stage: https://www.youtube.com/watch?v=iPFpi1E7e0E Therefore, I was able to discover, see and experience the real feeling contrarily with these two actions of Practice and Reality actions. I realized that why all artists and actors were required to practice or rehearse in the actual stages or scenes repeatedly (again and again) in front of real spectators or actual audience environments. I also start to understand that why my mentor always asked me to talk without allowing me to have time to...

Effectiveness of communication campaign

The term campaign is used widely for both commercial and social sector that refers to the intensive intervention with periodic given and aims to reach a massive people. An effective health communication’s intervention would create a huge impact for the behaviour changes. Designing and implementing a well branded campaign require practicing the certain process such as defining the clear behavioural goals, targeting the specific audiences, using the right communication channels and activities, and having the regular monitoring and evaluation. The communication campaign must to have the cleat goals that promote the specific behaviours that design to achieve during the intervention’s duration. The public health campaign often to raise the awareness of a wide variety positive behaviours that are including the seat belt use, dietary change, medication use, exercise, dental care, social support, substance use prevention, family planning and use of health services and testing and screening for disease. The most critical part of designing a successful campaign is to define the specific target group. Knowing the audiences is aware of the varied concerns, values, believes and behaviours of each population. This allows designing the correct messages that talk to them. The good approach of communication is trigger. The messages can be delivered to audiences only when the appropriated communication channels are used and the interested activities are provided. The multiple media and comprehensive tactics spread widely and reach effectively to all segmented population. Having a feedback mechanism is to ensure the effectiveness and efficiency of the communication campaign. The monitor implementation would make sure the plan is being followed that the campaign has the ability to respond promptly.  The...

Fundamentals for writing successful stories

Recently my works require developing a series of comic story for the children; I surf on the internet to learn how write a good story. From the sources, there are different ways recommended by the many experts in the world. Here are five essentials that a writer needs to consider when s/he writes a story: theme, characters, setting, problems and solutions. Firstly, the writer needs to define a theme for the story. It is a viewpoint or the concept that a story is talking about. It is important to make the theme positive; and provides the morals and a critical principle that addresses the evolution and increase exploration of life in the human society. Secondly, the writer has to identify the characters. S/he decides who would be a main and the supported characters. The main protagonist is usually having a prominent status and should be the readers. Each individual character has a set of profile including a physical trait, a favourite phrase and personalities. Thirdly, the writer must also consider the setting.  This part is associated with the location and time that the story is going to take place. It will help him/her to predict the direction of the story, the events that might happen accordingly. The scene should also be familiar to the audiences’ context. Fourthly, the writer starts creating the problems.  Problems should be created through different events and eventually leading to the major conflict. Problems should be created in such a way that hooks the readers. The conflict keeps the story moving forward and making it longer, easier and more complex. The serious conflicts with dramatic...